Asset Management

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Digital Asset Management

In recent years, various devices have been made to fully maximize the use of digital technology. You have digital cameras, the Ipod, DVD’s, CD’s and MP3’s. This can be downloaded or uploaded in various websites. As a result, companies who make money online have to focus on digital asset management as this has become just as important as other assets.

Digital asset management or DAM for short consists of annotating, cataloging, ingesting, storing and retrieving of digital assets such as videos, photographs, animation and music using various hardware and software systems. It also refers to the archiving, backing up, downloading, exporting, grouping, maintaining, optimizing, rating and thinning of these files.

Thanks to advances in technology, a digital asset may now be available in different formats. Examples of these cold be manuscripts, plays, music, and videos that could all be created digitally and then downloaded by whoever wants it. Some sites will give this to your for free while other will require you to pay a small fee.

So companies can avoid having problems with the information being uploaded to their site, it is best for them to invest in a software technology solution that can archive, categorize and catalog these digital files. Although it will cost them a lot of time and money, doing so will assure the public that these can be safely and easily stored and retrieved whenever it is needed.

Since viruses could corrupt these files, another component of effective digital asset management is through an efficient and regular back up process. This will allow the company to retrieve those files in the event that these were lost due to an emergency or a disaster.

Aside from online businesses, there are also others who use a similar digital asset management system. These include the following brand asset management systems, these are often used by companies for marketing and sales related efforts. Examples of the data they need to store are photos, logos and marketing paraphernalia.

Then there are library asset management systems which is why schools and others use to store data. Examples of these are newspaper clippings which is an improvement from the kind that was converted into microfilm.

Perhaps one of the biggest challenges in choosing which DAM system to invest in is who will be using the system and how it works. The people you hire should be familiar with it so they can easily store the files. However, if the average Joe will upload files, does he or she have the technical level to understand that?

You should assume that this person does not know anything so you have to get a DAM system that is very user-friendly.

Is there one company out there that can provide the best all in one digital asset management system? The answer is no because it is still growing making it a work in progress. This means that digital asset management is not just about buying the right equipment but also having the right people to manage the archiving process.

In conclusion, digital asset management is important in any business that has to store vast amounts of data. Without the system, it will take some time to find files that were uploaded several months ago when those who have such a system in place will be able to see it in a matter of seconds.

Asset Management for Business in the Digital World

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The traditional definition of asset management is that it is a well-organized process of maximizing the utility of assets for a long period of time with the objective of providing benefits to the community. It involves engineering and business concepts in that it maintains the quality and usability of assets through an engineered framework. Today, it has greatly progressed in the way it gets the job done. In this article, you'll find an overview of the process of managing assets and how it has evolved to meet the public's needs in the 21st century -- a digital age.

Functions of Basic Management of Assets

If you work in the field of managing assets, you'll be expected to work on an asset from full to zero potential. This means that you are responsible for seeking out the necessity for such an asset based on public demand, initiating and maintaining the operation of the asset throughout the time of its usability, as well as the termination of the asset when it has no more use for any benefits to the community or to the company.

Digital Management of Assets in a Business

Manual management of assets may sound like such a tedious job considering that it must be looked after from beginning to end. With that in mind, one of the many brainchilds of the digital age is digital asset management. It has become a useful tool especially for big and branched out organizations that have resorted to electronic management of data and files for a more efficient time schedule in the workspace.

This doesn't mean that only multi-national corporations and worldwide franchises can use the digital process. Even small businesses can utilize this kind of software to cut on labor costs and other expenses that are unnecessary and take up a lot of time. After all, what's a digital age without adhering to the times?

In the context of a business, for example, DAM or digital asset management essentially includes uploading and storage of files, backing up files for safety, and renaming and organizing files in folders for easy retrieval. They're easy for computers but tedious and somewhat boring for people to do all day.

There are different kinds of software that businesses and organizations employ for DAM, but are too complicated to explain here without needing computer software jargon. The most important thing to know is that DAM is one of the necessary business strategies to utilize considering the increasing demands of consumers today.

DAM helps a company run more smoothly with automated protocols and quicker responses. They are able to incur, maintain and dispose of assets at a faster and more efficient pace. Press kits, sales kits, marketing and advertising data, presentations and videos are easier to get by with DAM because of its archiving features and multimedia libraries.

Having DAM to sort out all the data files mentioned previously can cut off a big chunk off the company's time. Now there is more time for businesses to focus on brainstorming for marketing and advertising, optimizing profits and community benefits, among others.

Essentially, DAM helps not only to set the wheels in motion but also to set the pace at full speed, thanks to the continually developing software in cyberspace. More and more businesses, regardless of size or sector, are beginning to see the advantages of investing in digital asset management software for a better and more efficient approach to data management.